Monday Sep 24, 2018

Wheldon ’n’ Wootton

Royal Bank of Scotland’s David Wheldon and ISBA’s former Director of Advertising & Media Bob Wootton chat about the changing role of the CMO, the end of the ‘lead agency’ concept, the challenge of a fragmented media landscape and the danger of seductive digital metrics.

Comments (0)

To leave or reply to comments, please download free Podbean or

No Comments

All rights reserved

Podcast Powered By Podbean

Version: 20240320