Rangaiah Cannes Lions Interview

In this special episode of the Dog ‘n’ Bone we interview Babs Rangaiah, Executive Partner for Global Marketing at IBM iX, at the Cannes Lions festival. Rangaiah explains IBM iX’s blockchain pilot project for media deals and how it will provide greater supply chain transparency. The project is in partnership with brands including Unilever and Kimberly-Clark and with Mediaocean.