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Tuesday Sep 18, 2018
Nairn ’n’ Hoad
Lucky Generals’ Andy Nairn and Bartle Bogle Hegarty’s Alison Hoad discuss what’s changed about account planning as the discipline reaches its 50th anniversary. Andy is co-founder of LG and Alison is Chief Strategy Officer of BBH. Learn why outsourcing to an agency still has value and experience the horror when pitch theatre goes awry.
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