Live at Advertising Week Europe: The Dog ’n’ Bone Question Relay Race

We grabbed senior industry executives amid the hustle and bustle of Advertising Week Europe and asked them to answer a question asked by the previous person. They then had to set their own question for the next guest. The chain shows what's on the mind of industry leaders and there are revealing answers to questions such as ‘what gets you out of bed in the morning?’ and ‘what people would change about the media industry?’. Among guests who accepted the challenge were Managing Director of VMLY&R Amanda Farmer, co-founder of BBH and Chairman of Whalar Sir John Hegarty and CMO of Santander UK Keith Moor.