Dog ’n’ Bone: Peter Zillig and CMO insights

What do brands really want from agencies? How can agencies become more effective - and more indispensable - partners? In this episode of the Dog ‘n’ Bone, we explore what really matters to brands - as curator and host Martin Loat is joined by Peter Zillig, Director of Marketing at Ford Europe. Peter has worked across the aisle of both agencies and brands from Compaq, TAG, Euro RSCG (Havas) and Cheil UK. Together the pair dig up what really matters to the people in charge of marketing budgets. A special thank you goes to James Irvine of Wunderman-Thompson for sending in their question to the show. Be sure to like the podcast, leave a rating and subscribe for more valuable insider insights.