Dog ’n’ Bone: Mark Howe

Dog ‘n’ Bone host Martin Loat welcomes ad media industry figurehead and Google MD for Ad Agencies in EMEA - Mark Howe - ahead of his “semi-retirement” after an illustrious 41-year career. The pair touch on a range of topics, including supply chain issues in the media industry, client side suspicion of overpromising agencies, a greater need for transparency and how a tech company cull is an inevitability. The episode also features questions from our call-in guests: Stevie Spring, Chairman, British Council; Sarah Parkes, Chief Sales & Marketing Officer, Talon Outdoor; Rachel Forde, CEO, UM London; Mike Anderson, Media Consultant. WARNING: This episode features personal anecdotes from a previous era in the media industry, listener discretion is advised!