Dog ’n’ Bone: Lawson Muncaster

In this episode of the Dog ‘n’ Bone we welcome CityAM co-founder and Managing Director Lawson Muncaster to the show to discuss the big issues he’s tackled in his career, from launching a free newspaper brand to navigating the business through Covid. Host and curator Martin Loat weaves questions in from our call in guests who include: Martin Gilbert, Chairman, AssetCo PLC, Revolut & Net Zero Technology Centre Philippa Brown, CEO, PHD Worldwide Nick Theakstone, Chief Global Investment Officer, GroupM The episode touches on the challenge of running a print edition while contending with continually falling London foot traffic, how City A.M. has diversified into other revenue streams, the ‘political voice’ of the paper, his critical views of modern agency practices and why he views them as ‘lazy’ and, being a Scot, what he thinks of Nicola Sturgeon and the Scottish independence movement.